A crawlable foundation
Crawlable HTML, clear headings, descriptive metadata, canonicals, language alternates, a sitemap and appropriate structured data help each page make sense.
Web design · Content structure · Responsive development · Performance
The District
A new website that gives The District’s broad offer a clearer structure, so visitors can find an activity, practical details or a booking route without having to search.
Visit the website- Sector
- Leisure and eventsThe context of the project.
- Focus
- Web design · Content structure · Responsive development · PerformanceMy contribution to the website.
- Platform
- Responsive websiteA consistent experience on every screen.
01 · Context
The question behind the website.
The District brings karting, bowling, arcade games, food and events together under one roof. The brief was not to cram everything onto one homepage, but to guide visitors quickly to the right activity, practical information or group option.
Constraints
- Each activity needed its own entry point without feeling like a separate microsite.
- Practical information and booking had to stay as easy to reach on mobile as on desktop.
- The content structure had to support new activities, events and temporary campaigns.
02 · My role: structure, UX and development
Decisions and implementation.
From a broad offer to clear routes
We started with the questions visitors actually have: what can we do, is it right for our group and what should we know first? Activities, events, practical information and contact each received a clear place.
A technical foundation for Google and AI
Important pages received one clear intent, semantic HTML, descriptive titles, metadata and URLs, supported by internal links, canonicals and language alternates. That keeps the context clear for search engines and AI systems too.
One system across screens and updates
Reusable sections, responsive imagery and an editable content structure keep navigation, actions and updates consistent across desktop, tablet and mobile.
03 · Outcome
From an offer to a next step.
A recognisable experience
The website translates the energy of the venue into a visual experience that feels like The District.
Faster orientation
Individuals and groups can scan the broad offer and understand the next step more easily.
Room to grow
Reusable building blocks support new activities and campaigns without redesigning the structure each time.
04 · Technical delivery
A solid foundation, measured before launch.
Alongside the design, we checked that the website was technically clear, accessible and indexable — for visitors, Google and other systems that process public information.
Content by search intent
Visitors and search engines do not have to rely on a generic homepage: there are clear routes for activities, group questions, events and practical information.
This case describes what was designed and built. Validated before-and-after figures for traffic, enquiries or bookings are not available.
Jochen François · JF-ICT
What would you like to build or improve?
Tell me where things stand and what you need. We can work out the next step together.